Want to consider with you the subject of the development of the implementation of a chat bot in the business. Where to start? If you are already eager to make your chatbot, but do not know where to start, I recommend using a step by step plan. I have prepared a few steps that will help you to competently implement a chatbot in your business.
For any business, a chatbot is primarily a marketing tool. Before you spend resources on its development, give an answer to three questions:
What is important to remember when choosing an audience is the focus on the preference of your target audience. At the moment, the most promising platforms for doing business are: telegram, facebook messenger, vk and viber.
Based on the goals and objectives that you have set for the chatbot, you need to write a script for the interaction of the bot with your user. Still work menu and templates answers.
In General, there are only two:
"Limited" - act strictly within the given algorithm and answer only typical questions. Such bots are as smart as their programs allow.
"Self-developing" - such chatbots have the possibility of machine learning, which allows them to improve themselves in dialogue with a person, to memorize phrases and formulations of natural speech.
Messengers and chatbots are not so much a marketing trend, but a promising tool for making money. The fact is that people are gradually leaving social networks, where there is too much information noise. They choose a more personalized channels of communication such as instant messengers. And business should be done where the target audience goes.
Is it worth implementing a chatbot into your business / sales funnel now? Yes. But it is important to remember that the bot should be:
You need to understand how the bot will bring you customers, sales and as a result money.
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