Let's start with a simple question: what is a chatbot? It is a program controlled by specified behavior algorithms or artificial intelligence with which the user interacts through a dialog mode.
The user can:
Bots-interlocutors are not a new phenomenon. Why now they have gained popularity in business? Why they turned from just a " toy " into a really working marketing tool.
According to a study by Business Insider last year, the monthly global audience of messengers exceeded the audience of social media. networks'. This suggests that by the end of 2018 they will become the main tools of communication online (Internet). Thus, messengers will replace the most popular social networks. That is, messengers will become the number one marketing channel, and chatbots will become a key tool for brand communication with the target audience.
Today chat bots help business to solve three key tasks:
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